Read the book on paper it is quite a powerful experience. His groundbreaking bestseller likeable social media changed the way businesses interact with their customers on a daily basis. Are you a small business just starting out on social media. Moderated by mike lewis, vp of sales and marketing at awareness, inc. In the world of social media such as facebook, twitter, and more, that recommendation can travel farther and faster than ever before.
Dave kerpen is the author of likeable social media 3. Her social media work has earned her numerous industry awards, accolades, and. Dave kerpen s insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. Kerpen first received media attention in the boston sports market in the late 1990s and early 2000s for his unique vending sales strategies at professional sporting events. Dave kerpen is ceo of likeable local, a social media software company that s helped thousands ofsmall businesses, and chairman of likeable media, a contentasaservice firm that works with big brands mallorie rosenbluth is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer.
If youve just started your first pr job and will be handling social media for a client, id highly suggest this book. Dave kerpen is a new york times bestselling author, serial entrepreneur, and global keynote speaker. Integrate social media into the entire customer experience. Customer service how to get more social media followers likeable media founder dave kerpen says one group of people is more importantand more readily accessiblethan any other.
At age 37 he became founder and ceo of likeable local, a social media enterprise serving small businesses, and cofounder of likeable media, a word of mouth and social media company. Apr 25, 20 social media 7 simple social media moves that work likeable founder dave kerpen personally responds to thousands of tweets, emails, and messages every day. Likeable social media book summary norwich business. He begins the book by telling the story of waiting in. How to delight your customers, create an irresistible brand, and be generally amazing on facebook, and speaks at dozens of marketing conferences and webinars each year. Likeable is a social first digital marketing agency located in the heart of new york city. Author dave kerpen answers the question about social medias business value on the very first page. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentasaservice firm that works with big brands. Jul 15, 2016 accountex released a free ebook the ultimate social media guide for accountants by dave kerpen, ceo of likeable local, now available for download. Best of all, if after reading an e book, you buy a paper version of likeable social media. If that doesnt inspire you to get creative with your business, i dont know what will. If kerpen decided to come out with a book on best practices for instagram, id read it. Likeable social media pdf by dave kerpen bookspdf4free.
Mar 12, 2017 dave kerpen knows how important it is for a business to be liked. How to delight your customers, create an irresistible brand presentation given by dave kerpen, ceo of likeable media. The book is a collection of stories and articles in four sections. Likeable leadership is the culmination of a year of work and a journey thats had ny times bestselling author and serial entrepreneur dave kerpen exploring new topics as a reader, writer and thinker. The master of social media explains how accounting professionals can leverage social media to create lasting relationships, drive engagements, and best practices for online platforms. How to find your authentic voice on social media entrepreneur. Dave kerpen likeable local social media partnership.
False which is not an example of content marketing. This acclaimed book by dave kerpen is available at in several formats for your ereader. Dave kerpen is the cofounder and ceo of likeable media, an awardwinning social media and wordofmouth marketing firm. As the founder of likeable local, and the cofounder and chairman of likeable media, dave has established himself as a force of people skills and business acumen in the everevolving social media world. Effectively deal with criticism and negative feedback on social media. Dave kerpen hits ny times bestseller list with likeable. Grow your audience across social channels, and much more. He went on to appear as a contestant on fox s 2003 reality television. Interview with social media powerhouse dave kerpen. Dave kerpen, 2011 this book is divided into 18 main chapters, which are all strategies for everyone to enhance their brand performance on social media.
Building a likeable social media presence an interview with dave kerpen. The new york times and usa today bestsellerupdated to bring you up to speed on the latest social media sites, features, and strategies. In 20 dave started likeable local, a software product that automates social media for thousands of small. I truly believe people who stay there longer than a year do love likeable but it takes a certain type of person to buy into it. According to dave kerpen in likeable social media, marketingheavy messages work the best in providing value to your target audience. About is a free web service that delivers books in pdf format to all the users without any restrictions. Ive been part of the linkedin influencer program and thats been a huge part of my success. Dave thrives at the intersection of likeability and ambition, where he has forged his own role as an expert and leader. If the jury is still out on social media in your mind, then i recommend you read likeable social media. Im happy to share a free copy with any fellow eo member whod like one and can stop by my office. Social media 7 simple social media moves that work likeable founder dave kerpen personally responds to thousands of tweets, emails, and messages every day. Likeable social media book summary norwich business school. Likeable social media by dave kerpen overdrive rakuten.
How to make money by blogging on linkedin social media today. Learn the ins and outs of perfecting your social media strategy to take your business to the next level. A friends recommendation is more powerful than any advertisement. The 11 simple people skills that will get you everything you want ebook. Dave kerpen interview building a likeable social media presence. First, i feel sick to my stomach that you had this experience. A great analogy for social media is the worlds largest cocktail party, only without the drinking and at incredible scale, says dave kerpen, ceo of likeable media and author of likeable social. Author dave kerpen of likeable social media helps you harness the power of wordofmouth marketing to transform your business. Dave kerpen is an entrepreneur, speaker, bestselling author. Learn likeable s 10 commandments for creating beautiful content that your audience will love. Dave kerpen used conversational english and not much marketing lingo, making it a very easy read. The likeable social business by dave kerpen overdrive.
It will take you from the newbie in the office to the rock star rookie with stellar social media strategy in no time. Feb 14, 20 likeable social media in todays world social media drives everything. Engage customers and crowdsource innovation online. Dec 03, 20 dave is also the author of a new york times best seller, likeable social media. Review of likeable social media by dave kerpen michael carnell. Meet dave kerpen social medias most likable big thinker. Download likeable social media pdf by dave kerpen published on 6 may 2011. And dave kerpen teaches businesses how to do that in this book likeable social media, revised and expanded edition. Interview with social media powerhouse dave kerpen godaddy blog. The book is properly titled as it teaches you exactly how to make your social media likeable with a somewhat stepbystep process of how to delight your customers, create an irresistible brand, and be generally amazing on facebook. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1800flowers and. At age 37 he became founder and ceo of likeable local, a social media enterprise serving small businesses, and cofounder of likeable media, a word of mouth and social media company eight years ago kerpen wanted a big wedding, but lacking the funds to carry out that dream. From one of the worlds leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the likeable social media dave kerpen is ceo of likeable local and likeable media, which has won two. Dave kerpen discusses how to make your business likeable.
Kerpen first received media attention in the boston sports market in the late 1990s and early 2000s for his unique vending sales strategies at professional. Apr 16, 2015 and dave kerpen teaches businesses how to do that in this book likeable social media, revised and expanded edition. Dave kerpen is ceo of likeable media, a social media and wordofmouth marketing firm, which was included in the inc 500 fastestgrowing private companies in the united states for both 2011 and 2012. Dave starts every chapter by sharing his personal experience as well as experience fro people around him. Create content that resonates with consumers and provides value.
Accountex releases free social media ebook by dave kerpen. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentasaservice firm that works with big brands mallorie rosenbluth is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Likeable social media in todays world social media drives everything. Dave kerpens insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. He begins the book by telling the story of waiting in the checkin line at the trendiest hotel in las vegas. The secret to successful wordofmouth marketing on the social web is easy. Likeable social media dave kerpen soundview summary. Review of likeable social media by dave kerpen michael.
Mar 28, 20 7 essential social media tools to stand out online published on march 28, 20 march 28, 20 343 likes 91 comments. Author dave kerpen answers the question about social media s business value on the very first page. Thats how many people viewed my blog content on linkedin last year. The new york times and usa today bestseller in likeable social media, dave kerpen reveals the secrets to building a brands popularity by being authentic, engaging, and transparent on facebook and other social media sites. Dave kerpen is the founder and ceo of likeable local. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks, likeable business. He is also the cofounder and chairman of likeable media, and the new york timesbestselling author of likeable social media and likeable. Kerpen is also a frequent keynote speaker and media commentator. It generated thousands of media impressions and new business for their sponsors, which led to the creation of their company, likeable media. Feb 20, 2020 learned a lot about paid media, also great on resume for social. Likeable social media agency digital marketing firm. Mar 19, 2015 likeable social media, revised and expanded.
Likeable was named one of the best places to work in new york city by crains in. How to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, by dave kerpen. Dave kerpen interview building a likeable social media. Dec 19, 2012 customer service how to get more social media followers likeable media founder dave kerpen says one group of people is more importantand more readily accessiblethan any other. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks author. Everyday low prices and free delivery on eligible orders.
He is the founder and ceo of likeable local, a social media software company, and the chairman and cofounder of likeable media, an awardwinning content marketing firm for brands. May 06, 2011 if the jury is still out on social media in your mind, then i recommend you read likeable social media. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and. An excellent book for those looking to get started in social media, gain a better understanding of it, or understand why it is important. Portland, maine prweb july 15, 2016 accountex released a free ebook the ultimate social media guide for accountants by dave kerpen, ceo of likeable local, now available for download. He is the author of the new york times best seller likeable social media. And most important, learn how to truly engage your customers and help them spread the word. Dave is also the author of a new york times best seller, likeable social media. Why todays consumers demand more and how leaders can deliver and likeable leadership. Likeable is a socialfirst digital marketing agency located in the heart of new york city.
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